Greg Battle.
More Greg: “Twitter chose wisely in that they have used the platform to export all interface innovation (the most mutable and therefore, costly part of every web application).”
Had not thought about this angle, but really insightful. In a way, I would say MySpace has done the same. Facebook has not.
(via betaworks)
Great point by Greg, agreed.
Have to disagree about Facebook—they are taking this “outsourcing” to an even greater extreme than Twitter or Myspace with FB Connect, with which they are essentially just giving away the social graph and privacy controls they have built. Where they are headed is beyond Myspace: instead of having to go to a URL on the host domain, you can go to any app (with any design, any UI) and see the full names, faces, and actions of your friends.
This means, if you wanted to, you could build a full Twitter or Myspace that used Facebook Connect for the relationship / friendship model. Quite crazy and an interesting strategy, considering that this social graph is the source of all of Facebook’s value. Umair would approve of the radical openness, I think. I wonder if Rafer’s premonitions about imminent lockdown of connect will hold? I just don’t see it happening, given that is is not a spam channel, to be exploited like News Feed was, but rather a leasing of contextual data.
Another important part of the “lease” granted by Twitter, FB, and Myspace is the namespace, which I was discussing Andy earlier today. I wonder whether the Twitter / Myspace model is better than Facebook. With Twitter and Myspace, there is a global namespace, meaning that searching “kortina” will return the same thing for anyone conducting this search. Terms map one-to-one with entities.
As Navajeet recently pointed out to me, Facebook is the only company with search intelligent enough to show me my friend when I type “Jason Omara” vs. the popular actor with the same name. The global namespace seems more lucrative to the person in control of the namespace, but the contextual namespace is far more interesting.