Reading for My Comrades in Philly
I’ve been bookmarking a bunch of links that I’ve found interesting recently. Please share your thoughts:
Put those free ad $ you got from joining the Visa small business network into some A/B testing like Speiser did here:
http://laserlike.com/2008/07/16/startup-marketing-advice/
I’ve been reading lots of Umair lately, and this is a real gem in which he proposes an interesting perspective on user generated media as “context, not content.” Sounds like good news for Desoto, since you’re interested in the real, well produced content, and just provided context as a means of discovery / consumption.
http://www.havasmedialab.com/?dl_id=1
Interesting paper on scaling (but, take this cum grano salis—John B. just told me that Betaworks has not had good luck with Amazon SimpleDB):
http://aws.typepad.com/aws/2008/07/white-paper-on.html
More Umair:
http://www.havasmedialab.com/?p=24
Tipjoy has been up to some very interesting innovation lately:
http://tipjoys2cents.blogspot.com/2008/07/share-great-stuff-worth-giving-money-to.html
There is no better or cheaper time to start a company in this space — for little to no cost you can access on-demand infrastructure, social distribution and even monetization through AdWords or OpenX. In fact I’d argue with all the new platform innovation from Facebook, Apple and the cloud computing folks in the last year, now is even a better time than 2007.
from:
http://localglobe.blogspot.com/2008/07/from-first-timer-to-funded-valuing.html
This article has a point of view more like my “let’s make some money” attitude—interesting to compare with the previous article:
