“Take a look at how Apple would be able to quickly build a large search engine business:
#1 The Apple fanboy market would leave Google in a heartbeat. No question. That’s about 5 per cent of the computer market, and that’s not counting the iPod, iPhone users.”

Apple fanboyImage by ThiagoMartins via Flickr

Schmidt Resignation: Is Apple Building Apple Search Service? - SiliconValleyWatcher

Rafer sez:
I thought this was a silly statement for the first 30 seconds. And, then I flipped.

I bet that I’d switch to search.apple.com — and I’m only a laptop fanboy, not an iPhone user. What will make sure better is when someone figures out how to make it a social app, which is a different thing than “social search” as traditionally defined. Neither Google nor Apple will get that done (though Rich is smart enough if that’s what Blekko is). Given a choice between Apple and Google, I’d rather deal with Apple.

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kortina’s bit: I just discussed with a friend over dinner how search is a commodity, Bing results are as good are better than Google results, and we only go to Google out of habit and a learned preference for their UI.  We asked how Bing could overcome this preference, and I think slapping the domain search.apple.com and a shiny apple logo on Bing technology would win over a large marketshare.

Notes

  1. kortina reblogged this from rafer
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  3. harryh reblogged this from mikehudack and added:
    Apple doesn’t have...technical expertise...quality search...
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