Thinking About Launching a Branded Energy Drink - want fries with that decline?

Dear 20th-Century Business,

You blew it. Instead of doing stuff that mattered, you ended up doing stuff like this:

“The Jonas Brothers sat backstage recently at the El Rey Theater here, politely answering questions from a small cluster of reporters about their new CD….

…The band’s outside efforts include a line of branded energy drinks and starring roles in “Walter the Farting Dog,” a movie for 20th Century Fox based on the best-selling children’s book.”

That’s an amazing sentence. Everything that’s wrong with 20th-Century business (and 20th-Century economics) is perfectly encapsulated in it.

Full post from Umair here: http://bit.ly/F7O8g

Notes