Creating Value vs. Optimizing Revenue
Typically, the entire discussion around landing page optimization is just one about conversion rates, and all the different possible candidates to get to a conversion. Instead of this perspective, you might ask: What value does an optimized landing page generate in the first place? Ultimately, I think this optimization makes it so that people can grok what they’re signing up for better. It helps them scan the page better for relevant pieces of information. And it could make them less confused about the page they’re on.
Lunchtime reading from Andrew Chen http://bit.ly/LtHjU
